Wednesday, February 5, 2014

greatest good.

an interesting platform idea that connects people and their skills with people who need their help. the best part? it's all in the name of charity.
http://greatestgood.org/

low retention with SB ads. unless you're the best.

while this article doesn't explicitly state it, there's evidence here on the importance of PR and the need to surround your broadcast with multichannel efforts to actually break through the clutter.
http://www.businessweek.com/articles/2014-02-03/hey-super-bowl-sponsors-your-ads-are-already-forgotten

great rules to live by. be a better boss.

when i worked on smaller teams, this happened naturally. i realized, to my chagrin it doesn't scale on its own. it requires cultivation and massive amounts of effort.
http://www.fastcompany.com/3025954/leadership-now/6-painless-ways-become-a-better-boss?partner=rss

super bowl social stats.

90% of Super Bowl Social Buzz Came From Mobile (iPhone Ruled)
Read more at http://www.adrants.com/2014/02/90-of-super-bowl-social-buzz-came-from.php#kxlczQxGdK8Uy67X.99