an interesting platform idea that connects people and their skills with people who need their help. the best part? it's all in the name of charity.
http://greatestgood.org/
Wednesday, February 5, 2014
low retention with SB ads. unless you're the best.
while this article doesn't explicitly state it, there's evidence here on the importance of PR and the need to surround your broadcast with multichannel efforts to actually break through the clutter.
http://www.businessweek.com/articles/2014-02-03/hey-super-bowl-sponsors-your-ads-are-already-forgotten
http://www.businessweek.com/articles/2014-02-03/hey-super-bowl-sponsors-your-ads-are-already-forgotten
great rules to live by. be a better boss.
when i worked on smaller teams, this happened naturally. i realized, to my chagrin it doesn't scale on its own. it requires cultivation and massive amounts of effort.
http://www.fastcompany.com/3025954/leadership-now/6-painless-ways-become-a-better-boss?partner=rss
http://www.fastcompany.com/3025954/leadership-now/6-painless-ways-become-a-better-boss?partner=rss
super bowl social stats.
90% of Super Bowl Social Buzz Came From Mobile (iPhone Ruled)
Read more at http://www.adrants.com/2014/02/90-of-super-bowl-social-buzz-came-from.php#kxlczQxGdK8Uy67X.99
Read more at http://www.adrants.com/2014/02/90-of-super-bowl-social-buzz-came-from.php#kxlczQxGdK8Uy67X.99
Tuesday, February 4, 2014
planners to watch in '14.
just an interesting list of planners and the companies they're at.
http://www.slideshare.net/juliancole/50-planners-to-watch-in-2014-30774777
http://www.slideshare.net/juliancole/50-planners-to-watch-in-2014-30774777
netflix and the future of TV: New Yorker 2.3
a few good quotes and insights on how people are using media and watching content:
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