the power of experience.

this presentation from liquid feels a little obvious and maybe even out dated, but there are some good case studies on brands that have put their values into action. however, it still surprises me that marketing professionals point to the 'old model' where brands had all the power and could 'tell you what to think.' good brands, people, etc. have always put their values first and used their values to guide every decision.

http://www.liquidagency.com/blog/wp-content/uploads/2013/10/LA_Retail_Experience.pdf